MEXC has some major updates to share. They analyzed the market reaction during the airdrops and other campaigns. Now they feel that the user sentiments are shifting! The areas where banking services are less viable depended on airdrops for crypto investments mainly. But that equation is changing now.
Gamification is becoming the hero trend now. It is supported by Tap to Earn Games in Telegram channels that you use on your mobiles. The people who haven’t traded crypto before are following this channel.
For example, games like Hamster Kombat attracted around 70 million fans. Similarly, Bitcoin and Yescoin games were also popular among a big tribe of players.
# Data Suggests
According to recent data, users who got their first airdrop exhibited less involvement in crypto. Earlier, there were surges in trading volumes after airdrop events.
Around 18% maintained the trading pattern that they usually followed. Another 24% have been one-off users.
Data suggests that the users who become religious traders showcase the daily trading volume of $58,000 or more.
After regional segmentation, it is apparent that CIS holds the leading position among users pulled to crypto through airdrops. 67% of the whole is held by them. After that, there is Southeast Asia with 51%, and then South Asia with 32%.
Chainlysis also supports the same data. In Asia, the highest crypto adoption has been seen in Vietnam and the Philippines. Meanwhile, these places also have the lowest banking coverage, mainly in the rural sections.
