Crypto has become huge in the last few years. The growth of the investment landscape is remarkable and noteworthy. A recent study found that approximately 42% of Americans have used cryptocurrency returns to make purchases. Out of this, around 8% used it more generously and 14% used it sparingly.
42% Of Millennials Use Crypto Daily
This figure is a significant indicator of how the US is gradually moving towards a more robust adoption of crypto. The percentage of people who use crypto daily is at an all-time high. Some people (8% above) are responsible for using crypto to pay for even the smallest things, such as groceries and utilities.
The study also showed that around one-fifth of the total population, or 20%, rarely use crypto as a means of payment. On the other hand, 11% use it only to make life-upgrade expenses, such as buying a car or a house. The study was primarily conducted by a company called The Coupon Follow.
However, this is not the first time something like this has happened. Back in 2021, Bankrate conducted a similar study. In that research, it was found that around half of the American millennial population is aware of crypto and comfortable dipping their toes in. The same research also highlighted that 12% of young Americans are thinking of investing their money in crypto, compared to more than 10%.
Four years later, the trend remains strong, and more young adults are joining the bandwagon. Another noteworthy trend that is changing the very essence of shopping is the advent of AI. AI, along with crypto, can change how people shop according to their preferences.
With more time, this trend could significantly alter the fundamentals of how modern shoppers interact with online marketplaces and simplify payment processes.
