Amidst so much crypto turmoil, Google updated its crypto advertisement policies. Starting from 23rd April, they will be more stringent. The policies have been created in tandem with the MiCA (Markets in Crypto-Assets) framework. This could be a major turning point for crypto marketing.
New Regulation For Crypto Advertisements
From 23rd April, Google will only run advertisements for crypto firms registered under MiCA or CASP (Crypto Asset Service Provider) regulatory bodies. The firm also needs to register with Google and fulfill all the local guidelines, which include global requirements.
Overall, Google will be more mindful of the kind of advertisements it is pushing to its European clients. These regulatory checks will be applied to almost all the countries in the EU, but France, the Netherlands, Belgium, Italy, Spain, and Germany will be at the centre of the focus. Each member state will have its own differentiator factors.
This move is aimed at protecting Google’s interests. Due to external macroeconomic factors, the crypto landscape is undergoing a complete overhaul. Therefore, Google is looking to distance itself from any sort of controversy.
The recent crashout of the MANTRA token is a testament to this. In a few hours, around 6 billion USD worth of crypto vanished. This was easily one of the biggest and most prominent crashes of recent history. Therefore, Google wants to play it safe and only allow registered and vetted crypto firms.
